Wearable technology still isn't catching up.
People still aren't buying smartwatches
Despite a year saturated in fascinating new smartwatches, tech-enabled clothing and jewelry, and fitness-activity trackers galore, the growth of the wearables market continues to be on the decline, based on a new report from the research company eMarketer.
In reality, the class will be overtaken by wise speakers, or at least it had been anticipated to be during the 2017 vacation season.
"Other than early adopters, consumers have however to discover a purpose to justify the expense of a smartwatch, that may occasionally cost around a smartphone," the eMarketer forecasting analyst Cindy Liu wrote in the report. "As an alternative, with this christmas, we assume wise speakers to function as present of choice for many technology lovers, for their lower price points.
" Thomson Re It had been this time around last year that eMarketer first slashed its estimates of individuals applying wearable technology. When eMarketer created its wearables forecasts in October 2015, it estimated that usage of such units would grow more than 60% among US people in 2016. However it became by only 24.7%.
The coming year appears a lot more dismal for wearables. Today eMarketer anticipates use will grow by only 11.9% in 2018 - with that growth rate delaying to simple digits in 2019 and beyond.
"Any growth that we will see in wearable users will generally originate from new users of smartwatches," Liu wrote. "However, the wearables market overall continues to be dominated by wellness and fitness trackers. We actually haven't observed a wearable system become another'must-have'item. Till then, growth will remain conservative.
" Whilst the class keeps growing only minimally, there's still a solid subset of individuals who use smartwatches. According to eMarketer, almost 50 million US people use some sort of wearable system monthly, which means about 20% of the population. For comparison, 77% of US people work with a smartphone.
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