As my experience, you have to add attractive profile pictures or background related to your business page. Because when user visit your account and your profile or background are not attractive, then it make a negativity on user mind.
2- Follow more people:-
Follow more people who interested in your business page. For example, suppose your twitter account related to marketing, and then follow whose people who interested in marketing.
3- Scheduled your tweet:-
you have to choose one time, when you do tweet. If you not available to do tweets, then use tools who do post on your scheduled time.
4- Using Hashtag:-
when you do tweet, please always keep in mind. Always use hashtag , it is improve your tweet. And increase your engagement of your tweets.
5- Give link on your tweet:-
As we know that, twitter give us limited words, and we didn’t elaborate what I say in our tweet so it important to give a link on your tweet.
6- Always Retweet:-
when you do tweet, and any user retweet on your tweets please must reply on his retweet. it increase 2 time more engagement on your twitter account.
7- Promote your twitter:-
Promote your twitter account who interested on your business topics.
8- Always use your face:-
Please use your real photo, no one see your brands logo anyone want a real person behind our brand.